Hello ...

I'm Milly, the founder of Etta, which was born in 2022 in London, UK.

My love for clothes and the struggle of online shopping pushed me to create Etta.

Frustrated by not finding the gorgeous, detailed, and unique styles I craved in the UK, I set out to bring that Aussie and US flair to the UK, making feminine, stylish and unique fashion easily accessible.

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BEAUTIFUL CLOTHING INSPIRED BY BEAUTIFUL LOCATIONS

My passion for travel is what sets Etta apart. Every release is a journey to a different part of the world – think Mykonos' whites and blues or the unique silhouettes and patterns inspired by Barcelona's architecture. Etta's all about bringing you something intriguing and totally off the high street. Get ready to wear the world with every piece!

View Latest Collection
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YOUR PASSPORT TO A WORLD OF STYLE AND CLASS

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ENTER THE ETTA WORLD

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QUALITY FABRICS AND ATTENTION TO DETAIL

Our clothes are crafted with care and excellence by skilled artisans in Portugal, bringing you quality that's as impressive as our designs

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